• Darmanto Darmanto STIE St. Pignatelli, Surakarta, Jawa Tengah
  • Vitalis Ari Wiyaningsih STIE St. Pignatelli, Surakarta, Jawa Tengah
Keywords: variabel ekonomi, nilai budaya, bauran orientasi strategi, kinerja


Tujuan penelitian ini menganalisis pengaruh variabel ekonomi pada variabel Bauran orientasi Strategi, pengaruh variabel ekonomi pada kinerja UMKM, pengaruh variabel budaya pada bauran orieentasi Strategi, Menganalisis pengaruh variabel budaya pada kinerja UMKM. Penelitian ini mengambil populasi pemilik, pengelola dan /atau karyawan usaha kuliner di Surakarta yng terdiridari 5 kecamatan yaitu kecamatan Banjarsari, Jebres, Pasar Kliwon, Serengan dan Laweyan. Metode purpuse sampling di gunakan dan ditentukan 150 sampel. Motode analisis yang digunakan analisis Cross tab/  analisis Silang. Penelitian ini diharapkan dapat memberikan informasi empiris tentang pengaruh variabel ekonomi pada variabel Bauran orientasi Strategi (Orientasi kewirausahaan, reward, pembelajaran, orientasi pelanggan, pesaing, inovasi, keunggulan bersaing, kemampuan perubahan organisasi). Pengaruh variabel ekonomi pada kinerja UMKM, pengaruh variabel budaya pada bauran orieentasi Strateg, Menganalisis pengaruh variabel budaya pada kinerja UMKM.


Andreas, K. & Marcus, W. (2010). The Influence of Sustainability Orientation on Entrepreneurial Intentions Investigating the Role of Business Experience, Journal of Business Venturing, Vol. 25, p. 524-539.
Andrew, S. (2010). The Paradox of Market-Oriented Public Policy and Poor Productivity Growth in Canada, Published in A Festschrift in Honour of David Dodge’s Contributions to Canadian Public Policy, Bank of Canada.
Basile, A. (2012). Entrepreneurial Orientation in Smes: Risk-Taking To Entering International Markets, Journal Far East Journal of Psychology and Business, Vol. 7. p. 87-103.
Chandrakumara, A., De Zoysa, A., & Manawaduge, A. (2011). Effect of the entrepreneurial and managerial orientations of owner-managers on company performance: An empirical test In Sri Lanka. International Journal of Management ,Vol. 28. p. 139151
Cristina, S. (2011). The Marketing Entrepreneurship and The SMEs Competitiveness, Journal of Knowledge Management, Economics and Information Technology, Vol. 1. p. 8-25.
Dentoni & Domenico (2011). R&D Projects Fostering Small Firms’ Market-Sensing and Customer-Linking Capabilities: A Multivariate Statistics Approach Australian Agricultural and Resource Economics Society, Conference (55th), February 8-11, Melbourne, Australia.
Deya Jared , Margaret Oloko, George Orwa, (2015), The Relationship between Dynamic Curriculum Capabilities and Competitive Advantage of Technical, Vocational and Entrepreneurship Training Institutions in Western Kenya Region, International Journal of Academic Research in Progressive Education and Development, Vol.: 4 No. 3. Pp: 12-23
Eris, E.D & Ozmen, O.N.T. (2012). The Effect of Market Orientation, Learning Orientation and Innovativeness on Firm Performance: A Research From Turkish Logistics Sector Technological Educational Institute Of Kavala, International Journal of Economic Sciences and Applied Research (IJESAR), Vol. 5. p. 77-108.
Fauzul, M. F., Takenouchi, H., & Yukiko, T. (2010). entrepreneurial orientation and Business performance of small and medium scale enterprises in Sri Lanka. Asian Social Science ,Vol. 6, p. 34-46.
Frishammar, J., & Anderson, S. (2009). The overestimated role of strategic orientations for international performance of SMEs, Journal of Entrepreneurship, Vol. 7.p. 57-77.
Ghozali, I. (2008). Model Perencanaan Structural Konsep & Aplikasi Dengan Program Amos 16 .0,Badan Penerbit UNDIP, Semarang.
Hakala, H., & Kohtamaki, M. (2010). The Interplay Between Orientations: Entrepreneurial, Thechnology And Customer Orientation In Software Companies, Journal of Entrepresing Culture, Vol. 18. p. 265-290.
Hultén, P. (2012). A Lindblomian perspective on customer complaint management policies, Journal of Business Research, Vol. 65. p. 788-793
Hwang, E.J. & J. T. Norton, (2010). Market Orientation, Performance, and Perceived Environmental Uncertainty in South Korean Apparel Retail Stores, Ottawa United Learning Academy in journal Transnational Corporations Review, Vol. 2. p. 44-58.
Imoleayo, F. O., (2010). The Impact of Product Price Changes on the Turnover of Small and Medium Enterprises in Nigeria, Journal brand Broad Research in Accounting, Negotiation, and Distribution, Vol. 1. p. 60-79
Jandaghi G. (2011). Market-Orientation and Its Impact on the Performance of Asia Insurance Company in Kerman Province, Journal of Economics and Behavioral Studies, Vol.3. p. 1-7
Jhonson, A.J. Dibrell, C.C. & Eric, H. (2009). Market Orientation, Innovativeness, and Performance of Food Companies, Journal of Agribusiness, Vol. 27. p. 85-106
Julian, C.C. (2010). The Market Orientation-Marketing Performance Relationship: The Empirical Link in International Joint Ventures Inderscience Enterprises Ltd, International Journal of Trade and Global Markets Vol. 3. p. 414-431.
Jumaev, M. Kumar, D. & M. Hanaysha (2012) Impact Of Relationship Marketing On Customer Loyalty In The Banking Sector, Journal Far East Journal of Psychology and Business, Vol. 6. p. 36-55
Kotler, P. (2010). Marketing Management Analysis, Planning, Implementation, and Control, 12th Ed. Englewood Cliff, NJ. New Jersey: Prentice-Hall, Inc.
Lam, A. (2011). Innovative Organizations: Structure, Learning and Adaptation, Paper presented at DIME final conference , 6-8 April 2011.
Ledwith, A., & Dwyer, O. (2009). Market Orientation NPD Performance, And Organizational Performance In Small Firms, Journal of Producion and Innovation Management, Vol. 26. p. 652-661.
Lewrick 1, M., M. Omar2 & Robert L.W. Jr. (2011). Market Orientation and Innovators’ Success: an Exploration of the Influence of Customer and Competitor Orientation Technol, Journal Management Innovasion, Vol. 6. p. 48-62.
Lin, C.H, Peng, C.H, & Kao, D.T. (2008). They are Innovative Tiveness Effect of Market Orientatation and Learning Orientation is a Business Performance, Journal of Manpower, Vol. 29. p. 752-772.
Lin, C.H., C.H. Peng, & Danny T. K. (2008). The Innovativeness Effect of Market Orientation and Learning Orientation on Business Performance, International Journal of Manpower, Vol. 29. p. 752 - 772.
Ma’atoofi, A.R. & K.Tajeddini. (2010). The Effect of Entrepreneurship Orientation on Learning Orientation and Innovation: A Study of Small-Sized Business Firms in Iran, International Journal of Trade, Economics and Finance, Vol. 1. p. 254-260.
Maçães Manuel A. R. (2007). Market Orientation And The Synergistic Effect of Mediating And Moderating Factors on Performance: The Case of The Fashion Cluster, Portuguese Journal of Management Studies, Vol.12. p. 57-69.
Malcolm, S. & Chen C. (2010). Improving customer outcomes through the implementation of customer relationship management: Evidence from Taiwan Emerald Group Publishing in its journal Asian Review of Accounting Vol.18. p. 260-285.
Maghviroh Rovila El, (2014)Leadership Style Toward Competitive Advantage Of Business Education, Balkan Region Conference on Engineering and Business Education.Vol. 1,No.1 Pp.47-50
Nadrol, W,M. Breen, J.& Josiassen, A. (2010). Relationship Between Strategic Orientation And SME Firm Performance: Developing A Conceptual Framework, Contact: Breen, J.Victoria University Melboune, Australiap, Vol. 8. p. 713-723.
Nybakk, E. (2012). Learning Orientation, Innovativeness And Financial Performance In Traditional Manufacturing Firms: A Higher-Order Structural Equation Model, International Journal Of Innovation Management, Vol. 16. p. 1250029-11250029-28.
Reijonena, H., & komppulab, R. (2010). The Adoption Of Market Orientation In Smes: Required Capabilities And Relation To Success, Journal of Strategic Marketing, Vol. 18. p. 19-37.
Rhee, J., Park, T., & Lee, D. H. (2010). Drivers of innovativeness and performance for innovative SMEs in South Korea: Mediation of Learning Orientation Technovation, Vol. 30. p. 65-75.
Rosa Caiazza, Aileen Richardson, (2015). Knowledge effects on competitiveness: from firms to regional advantage, The Journal of Technology Transfer., Vol: 40,no.6 Pp: 899-909
Roman Anton, (2016),Sustainable Intrapreneurship - The GSI Concept and Strategy - Unfolding Competitive Advantage via Fair Entrepreneurship, Paper provided by University
Library of Munich, Germany in its series MPRA Paper with number 69713 Sanjay Mohapatra, (2012), Sustaining competitive advantage in social entrepreneurship -case study, Int. J. of Logistics Economics and Globalisation, Vol. 4m no,,3 Pages:197-220
Schindehutte, M., Morris, M. H., & Kocak, A. (2008). Understanding Market Driving Behaviour: The Role of Entrepreneurship, Journal of Small Business Management, Vol. 46. p. 4-26.
Sekaran, U., Roger, B. (2010). Research Methods For Business ASkill Building Approarch, AJohn Wiley and Sons Ltd publication Fith Edition.
Shabbir, S. Ahmed, K. Kaufmann, H.R. & Malik, E. (2010). Entrepreneur Proactiveness and Customer Value: the Moderating Role of Innovation and Market Orientation, Journal World Review of Entrepreneurship, Management and Sustainable Development, Vol. 6. p. 189-205.
Soca, D. (2011). Relationship Marketing-The Key of The Success In Business, Journal Romanian Economic and Business Review, Vol. 6. p. 177-183.
Stare, A. (2012). The Impact of a Project Organisational Culture and Team Rewarding on Project Performance, Article Provided by Rainer Hampp Verlag in its Journal, Vol.17.p. 40-67.
Tang, Z, Tang, J, Marino, L.D., Zhang, Y, & Li, Q, (2010). An Investigation of Entrepreneurial Orientation and Organisational Strategies in Chinese SMEs, Journal University Journal of Social Sciences, Vol.11. p. 34-45.
Wencong Ma., Guilong. Z. & Yu, H. (2011). Learning Orientation, Process Innovation, and Firm Performance in Manufacturing Industry School of Business Administration, South China University of Technology, Guangzhou, China, Advances information science and sevice science vol. 3. p.1-4.
Xinming, H. & Yingqi, W. (2011). Linking Market Orientation To International Market Selection And International Performance, Journal International Business Review Vol. 20. p. 535-546.
Zheng, Z.K, R. James, B. & S. Chekitan, D. (2009). Market Orientation, Competitive Advantage, and Performance: A Demand-Based Perspective, Journal of Business Research, Vol. 62. p. 37-49.
How to Cite